Marketing Manager

Phoenix AZ Admin

Certex USA LLC. is seeking a dynamic and results-oriented Marketing Manager to lead the development and execution of our multi-brand marketing strategy.

 

Job Summary:

The ideal candidate will be a strategic thinker with a proven track record of building and managing successful marketing teams. Requires a hands-on individual with strong project management, analytical, and communication skills. This role offers a unique opportunity to shape the future of our company by building and growing our brand portfolio. We are looking for a self-starter who is passionate about marketing and eager to make a significant impact.

 

Essential Functions:

• Brand Management: Oversee the development and execution of product brand strategies for our portfolio of rigging equipment brands.
• Go-to-Market Strategy: Develop and implement comprehensive go-to-market plans, including product launches, pricing, promotions, and distribution strategies.
• Marketing Channel Management: Manage and optimize marketing channels, including email, CRM, website, social media, and trade shows.
• Performance Analysis: Track and analyze marketing performance metrics to measure ROI and identify opportunities for improvement.
• Team Leadership: Collaborate with cross-functional teams to ensure alignment with marketing objectives.
• Budget Management: Develop and manage the marketing budget.

 

Required Skills/Abilities:

• Prior experience in the construction, equipment, industrial or material handling is preferred
• Experience managing acquisition marketing preferred
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing channels and analytics
• Excellent project management and organizational skills
• Ability to thrive in a fast-paced, dynamic environment
• Strong leadership and interpersonal skills
• Data-driven mindset with the ability to analyze and interpret marketing data

 

Education and Experience:

• Bachelor’s degree in marketing, business, or related field
• 3-5 years of experience in marketing, with a focus on product brand management

 

Physical Requirements:

• Sit for an hour or more, speak, hear, stand, walk, stoop, squat, bend and/or kneel.
• Verbally communicate detailed information to others either by phone or in person.
• Must be able to lift up to 25 pounds occasionally.
• Required to use hands with substantial movement (motions) of wrists, hands, and/or fingers.
• Have close visual acuity to perform activities such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading.

 

Pay rate and Provisions:

• Pay Range is $80K-$90K per year (depending on experience)

 

Benefits include:

• Medical, Dental, Vision, Life, Long-Term and Short-Term Disability
• 401(k) and 401(k) matching
• 9 paid holiday, 1 floating holidays
• Paid Vacation and Sick Leave

 

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

 

Certex USA., is an EEO/Affirmative Action Employer and will make all employment-related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.  Certex USA utilizes E-Verify.

 

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